It’s not a minor topic anymore: The world’s resources are not endless, and in 2014 it should be more than time to think about the notion of sustainability, to concretely act for it. Save and stop to waste water, energy, gas and food should be part of our daily lives. I’m feeling pretty much concern with it, even if it sounds disturbing and frightening. It’s a fact: We can’t continue to live like we do.
So I’ve been really happy to take part to Freitag’s press presentation about F-ABRIC. You know Freitag, the recycled bags made from trucks tarps. They’ve been working on a sustain development over the past five years, and the result is really impressive. ‘F-ABRIC’ is the name of this new clothing line, 100% compostable.
Well, F-ABRIC has been a long way. The Freitag brothers were actually looking for a 100% natural, biodegradable material for their employees -but could never find it. Just because this material didn’t even exist. That’s why they developed a new fabric, traveling over Europe to find out the yarns and the process that could make it happen. And finally, it happens.
It is not about fashion, it’s about basics that are robust but comfortable to wear for years that won’t let any impact on the nature. For my part I found the line beautiful. The material is truly esthetic, I’ve been surprised with the resulting textures and colors.
There are only few products, from the pants to the tee-shirt -and yes, a new bag since it’s the key element of Freitag’s brand! I like the shape, it’s on trend -but will be timeless for sure.
Not to mention that it’s all in the details. You can engrave your own metal buttons with your name letters and unscrew them -after the garment’s lifetime, you’ll only keep the buttons.
How much waste are we creating with our stuffs? The thing is, there are just too much stuffs on the market, generally speaking. Everywhere, at every price. I wish the world could stop buying s***. For this, one should stop creating it…
‘Buy less, choose well -and DIY’- it’s been my motto since the beginning, and I believe in it more than ever.
Thanks to the team for this great evening and for the show, it’s been a huge pleasure. You’ll find all the details about F-ABRIC on their website!