Staying focused on true values for an international group like Fossil might be a real challenge, though this definitely seems to work for them. Besides creativity, it’s all about the capacity of turning passion into profession. These are Fossil’s brand commitments that appealed to me, so this is where this blog post starts.
The American brand with roots in Texas has been growing very fast since its creation in 1984. I always tend to associate the ‘authentic’ value to its name, probably because the word comes with the logo stamp…
This is basically my current uniform for the working day. A layering of wool, with long time items like these boots and the bag- let’s start with some of these Fossil essentials. As you’ll see, I’m wearing the men’s working Mercer bag. It’s timeless with its minimalistic lines and functionality. It is not a show off brand, the designs just fits my daily life.
Sydney leather wallet, in purple
Believe me, I would prefer not to check the time too often… But yeah, I have to admit that I really like this ‘rosé gold’ watch. Same as for the bag, it’s basically a men watch.
Constantly having the feeling to battle against time is something really frustrating. At some point I had to stop running two days in one. It does not only work, it’s also not the way it has to be. Things need time -it’s a quite simple process.
‘Del Rey’ Fossil Men Watch
Anyways, three decades was the time the Fossil group needed. It’s not a lot, though it has now more than ten licenses with brands like Marc Jacobs, Adidas, Karl Lagerfeld, to name a few. They also collaborated with designers like Philipe Starck for a watch line.
Fast growth doesn’t mean fast fashion. They have manufacturing facilities in China and Switzerland. It seems to be a typical American success story, with a lot of cultural strengths.
The fact that Fossil as brand itself doesn’t create high fashionable items is precisely what I appreciate. They are offering qualitative products to guide your daily life, which are good looking. This is to me what the notion of style truly is. It’s timeless.
I even don’t have to turn my bag upside down to find something: one place for each thing, and each thing at its place!
The watch again, with the Flex Open Cuff bracelet
So now at work, at home, wherever you are: take time to enjoy small moments. Have some breaks. And if you wish to change your relationship with time, go read ‘In Praise of Slowness’, the book from Carl Honoré.