Well, Berlin was fantastic, for sure. Not talking about the cold that stuck me for days — kind of polar temperatures over there!. It felt good to meet my dear friends and of course to attend some shows and nice meetings. Today I finally publish my review of the eco fair fashion event in Berlin: the Greenshowroom and Ethical Fashion Show. Exciting recycling concepts, exactly what I’ve been looking for.
As I came into the hall, a warm atmosphere caught me up. Everything was on a slow modus, nothing comparable with the other fairs I used to visit. The first crush came some minutes after, indeed next to this printed dress.
Johanna is a beautiful (french) woman, designer behind her eponymous green luxury brand Johanna Riplinger. She develops her collections based on natural and herbal dyes on textiles. For example flower petals that ‘have been collected from Indian temples, where these flowers had been given as offerings’. Nor chemistry neither technology here. The styles and the garment’s details are timeless, elegant. I have to say, very far away from the old fashioned style of the ethic fashion I had in mind.
Now you might wonder: what are actually the sustainability criteria of ethic and green fashion? The brands should ‘be able to cover at least one ecological and one social aspect’, says the Greenshowroom magazine. On top of this, ‘transparency aspects can help to verify social and ecological engagement’. To reduce impacts on the environment, to support research and innovation, to manufacture in ethic conditions, and to run the business as transparent as possible, to give some examples.
For this year the Greenshowroom and Ethical Fashion Show registered new participation levels, with 166 labels which mainly come from UK, the Netherlands and Scandinavia. And this is obviously only the beginning, I’ve been impressed by the versatile brands range and by the heart engaged people… I won’t be able to show you each one of these discoveries I made, but here are some more.
The lovely summer dresses and tunics from Kara Weaves are everything I want to wear in hot season. Natural textiles, light colors, puristic lines — sometimes with stripes! It’s handmade in India, from a very ancient fabric called ‘thorthu’.
One glimpse into the work of another designer — whose name unfortunately disappeared from my base. Please email me if you know! Her underwear has been created from fibers and minerals, it was really inspiring – and surprising.
From old to new: The dutch brand MUD Jeans recycles old jeans into sweaters, and of course jeans!
As a top theme at the fair, circular economy (recycling) is also the brand’s main principle. This is one of the biggest issue in fashion: why to create new materials when there is already so much waste? I loved their concept, and the styles look very good, and qualitative. I would have never assume it is recycled!
No doubt there’s so much to achieve in that direction. The future looks, suddenly, brighter. What do you think, would you be now willing to step into fair fashion – if not, what are the causes?
Wish you a good day, see you soon! xx