Thursday, January 19th, day one of my latest trip to Paris – right before the Maison & Objet trade show. The sun is shining brightly, but the breeze chills you right to the bone. I know I’ll spend the day on the go so I consciously decide to go with the flow instead of trying to go through the entirety of my to do list… leaving my schedule open for surprises. The semi-annual annual sales are still running in the city, and my steps lead me to a street I haven’t set foot in for a while now: la rue Vieille du Temple. Tired of the usual APC and other Sandro names, I instantly get drawn by the FrenchTrotters store.
The second I walk in the store, I know I want to see more of it. ‘FrenchTrotters’ – a fusion between ‘French’ and ‘Globe Trotters’ – presents a concept carefully thought of by the shop’s founders Carole and Clarent Dehlouz, who in the early 2000 observed the emergence of a new retail energy from cities like New York and Tokyo combining mainstream and luxury. The success achieved by the first shop on rue de Charonne (11th arrondissement) led to the opening of a second shop in Le Marais in 2009.
The store offers a selection of items combining lifestyle and fashion with home decor. Sounds like they are pioneers in the field… Refined candle smells and rare elixir scents are reaching my nose as I make my way through the space. The contemporary style displayed in front of me can speak not only to people looking for individual and authentic items, but also to those who are reviewing their consumption habits. That’s when I knew I had to talk about FRENCHTROTTERS here.
Here, small hidden labels mingle with international brands such as Acne, Roseanna, Forte_Forte… But guess what: FrenchTrotters has developed its own brand and has, ever since its creation, collaborated with names like Le Coq Sportif, Colette and Ami.
Is it possible to fall in love with a fabric, even before looking at the cut of a piece of clothing? The fabric of this top is at crossroad of wax and lace! But I also like the light oversized shape of it, which should mix well with high-waist garments or fitted jeans. If you ever need help finding what suits you best, don’t hesitate asking for advice; the sales people are highly competent.
If you happen to be in Le Marais, I strongly suggest you visit the store. Whether it’s for you or your beloved ones, both men and women items are worth discovering. Already looking forward to next time…
FrenchTrotters store’s addresses:
Boutique 01: 30 rue de Charonne, 75011 Paris
Boutique 02: 128 rue Vieille du Temple, 75003 Paris
English text by Veronique Tremblay