One visit at Baselworld is not really worth without seeing the very first hall, which hosts the global brands. From the Swiss watchmakers (including Rolex, Maurice Lacroix, Tag Heuer…) to the international names like Gucci, Chanel and Graff: there are all represented. ‘Wow’ and ‘aha’ moments are to be expected. I actually heard that Apple has become the leading watch brand, did you know about it? Okay, that was the ‘aha’.
Main entrance, first stop. A huge splash of blue, green and fushia. Dior’s window display was a ‘wow’ with its vibrant colors… Before the watch itself.
Not sure if trends influence watchmakers as much as jewelry, but pink and butterflies were much present, like here by Graff.
What fascinates me on these specific fairs is the technique and the idea behind the design. This is how I came to discover Citizen and its Eco Drive watches.
The brand launched ‘the world’s first analogue light-powered watch in 1976’, it’s been 40 years this year! At this occasion Citizen presented a curated selection of styles, but also the components that are used. It’s truly insane to think how strong can be these very thin metal parts.
Some watches seem to come from the moon, like this one. It’s hard to believe that they only get charged by the light. No need to change the battery, as if time wouldn’t exist! I find this idea very appealing.
From the watches to the jewelry, one post won’t be enough to show you more. So this is were my round finished. Aurelie Bidermann is one of France’s most talented high jewelry maker. She grew up in Paris and get later inspired by foreign countries and cultures, particularly India. I love her playful world made of daily items and insects.
Her work is mostly easy to wear, even in gold with precious stones. These are pieces for life. I let you judge.
Some of these items are available at Farfetch.
Were some of you at the Baselworld as well, if so, what was your highlight?
Have a wonderful day, à bientôt.