Freshly discovered on the web: YES I’M FRENCH. The upcoming label has been launched last year by Sandra, a french designer living in Korea.
The designs are a modern mix of architecture, sportswear and chic through the mix of materials, cotton & leather. The lines are pure but feminine at the same time, for this reason it never looks overdressed. These looks are coming from the lookbook Spring Summer 2013, but further pieces are still on the creative process. I’m definitely looking forward the evolution of this label, the first preview looks very promising. Sport-chic will never die!
More about Sandra: after having lived in Paris, she finally moved to Asia for 2 years ago where she imported several brands before created her own label. YES I’M FRENCH has been helped and produced by KIM HONGBUM from the korean brand CRES E DIM. Designed in Seoul, production exclusively in Korea.
You can also see Sandra’s profile and collection on NOT JUST A LABEL
…and follow her on Facebook